Zheng Yu is a China-based lawyer practicing in zhenjiang at Jiangsu Zhongjin Law Firm, with a focus on Trademarks matters relevant to foreign individuals and companies. Educational background includes Nanjing University, LL.B.. Bar admission is recorded from 2015. Working languages include English, Mandarin.

Zheng Yu is an intellectual property attorney focusing on trademark law, practicing at Jiangsu Zhongjin Law Firm in Zhenjiang, Jiangsu Province. Mr. Yu assists domestic and international clients with trademark registration, protection, and enforcement throughout China, helping businesses build and defend their brand assets in the Chinese market. Mr. Yu provides comprehensive trademark services including trademark availability searches, registration applications with the China National Intellectual Property Administration (CNIPA), opposition proceedings, trademark renewals, and assignment agreements. He has extensive experience handling trademark infringement disputes, including administrative enforcement actions with local Administration for Market Regulation offices and civil litigation in Chinese courts. His practice covers trademark portfolio management for both Chinese and international clients, including Madrid Protocol international registrations extending protection to China. Mr. Yu also advises on brand protection strategies, including the coordination of trademark, copyright, and domain name protection. He handles well-known trademark recognition applications and customs recordation to prevent counterfeit goods from entering or leaving China.

For overseas clients, Zheng Yu frames Chinese procedure in practical terms: what documents are needed, which authority decides the issue, how long filings typically take, and where negotiation or formal dispute resolution is more efficient. Advice is oriented to commercial outcomes as well as formal legal rights, so clients can choose between settlement, administrative channels, mediation, arbitration, or litigation with a clear cost and timeline picture.

In Trademarks work, the practice pattern usually covers intake and conflict checks, fact chronology, evidence preservation, risk mapping under the Civil Code and related special statutes, and drafting or review of bilingual instruments where foreign parties are involved. Where a dispute has already arisen, emphasis is placed on limitation periods, jurisdiction clauses, asset location, and enforceability of any future award or judgment in China.

Foreign companies and expatriates often need a single contact who can coordinate local counsel tasks, explain Chinese regulatory culture, and keep reporting clear in English. Zheng Yu supports that role through structured case plans, written status updates, and coordination with notaries, translators, appraisers, or investigation service providers when required by the file. Clients remain informed about strategic forks—such as whether to file first, preserve evidence first, or open settlement talks—before costs escalate.

Professional affiliation includes Jiangsu Bar Association. This network supports referral coordination and current practice standards within the local bar community.

The published Chinese lawyer license number on file is 13201201610405677. Clients who require formal engagement letters, power of attorney forms, or court representation can complete onboarding under the firm procedures applicable in zhenjiang.

Typical foreign-facing matters in this practice area include cross-border contracts, compliance reviews, employment or family issues connected with life or investment in China, and disputes where evidence, witnesses, or assets sit inside the PRC. The working method is to separate legal theory from executable next steps so non-Chinese clients can act quickly.

Consultation requests can be submitted through the China Law List directory contact workflow. Initial discussions usually cover goals, deadlines, available evidence, and whether the matter is advisory only or already contentious. Zheng Yu aims for clear scope, transparent fee structure where engagement proceeds, and practical recommendations that fit both Chinese procedure and the client's overseas constraints.

Throughout a matter, Zheng Yu documents assumptions, outstanding information, and decision points so that foreign headquarters or family members outside China can follow progress without Chinese-language barriers. Where multiple Chinese venues could hear a dispute, venue analysis includes convenience of evidence, local practice tendencies, and enforcement targets. Where settlement is realistic, draft term sheets are used to lock commercial points before formal instruments are finalized.