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Cross-Border E-Commerce Compliance for Chinese Sellers in the Netherlands and EU

21. July 2026

Chinese e-commerce companies selling to Dutch and European consumers must navigate the EU Digital Services Act, General Product Safety Regulation, and Netherlands-specific requirements for online marketplace sellers.

EU Digital Services Act Compliance

The EU Digital Services Act imposes significant obligations on online marketplaces and distance sellers. Chinese sellers using Amazon or Bol.com must appoint an EU authorized representative, ensure CE marking, and maintain technical documentation. The DSA requires clear terms of service and transparency in advertising.

Product traceability information must include manufacturer details and conformity documentation. Non-compliance risks platform delisting and regulatory penalties.

Product Safety Requirements

The General Product Safety Regulation requires risk assessments, technical documentation, and post-market surveillance. Products must bear CE marking with EU declaration of conformity. Electronics must comply with Low Voltage and EMC Directives; toys must meet the Toy Safety Directive.

Rotterdam Port Logistics

The Port of Rotterdam, Europe's largest container port, is the primary entry point for Chinese goods. Sellers must ensure correct HS codes, valuation data, and origin documentation. Using AEO customs brokers significantly reduces clearance delays.

📌 Compliance Requirement: Chinese sellers using Amazon or Bol.com must appoint an EU authorized representative and ensure CE marking with EU declaration of conformity.

📦 EU E-Commerce Compliance Checklist
  • 📋 Appoint EU authorized representative for product safety
  • ✅ Ensure CE marking and maintain technical documentation
  • 🔍 Verify correct HS codes for Rotterdam customs clearance
  • 📄 Register for VAT or use IOSS for distance sales

About the Author

Elise de Vries

Elise de Vries

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